The concept of dimensions is diminishing. Space, as we know, is converging. The digital and physical spaces are fusing and, increasingly what we called as virtual seems to be our reality. As marketers, we are obsessed with consumer behaviour and this obsession has opened our eyes to the next revolution in branding - Experiential Marketing.
What started as a gimmick and play tools of sci-fi obsessed kids, is now mainstream marketing medium. Marketers have woken up to a world where their customers can touch, feel, click, look, smell and be blown away in the comfort of their homes or wherever they are. Brands have an opportunity to create an alternative reality for their consumers, a reality where the brands can tell their story, completely devoid of distractions.