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A leading education training and learning service provider, Atlab Stem Academy has partnered with some of the pioneers in STEM (Science, Technology, Engineering and Mathematics) solutions to engineer a curriculum that caters to the needs of Indian education system.

Challenge

STEM education as a concept was new to India. The challenge was to educate school, franchisees and parents about STEM and its advantages.

Solution

We created a brand and website that would instantly stand out for parents, students and schools. One MG also developed marketing collaterals and education tools that would help Atlab Stem Academy promote themselves to schools and students.

Branding

Branding

  • Stemming from the concept that practical learning helps children learn better, Atlab Stem Academy’s brand identity was inspired by origami. This unique Japanese art crafts paper into a million possibilities. So, the logo was strategically used to depict how science, technology, engineering and maths can create unique possibilities that will help today’s students solve tomorrow’s complex problems.
  • As they were looking at a pan India launch with a franchise model, a Brand Manual was conceptualized for consistent brand usage and brand look and feel.
  • A franchise welcome kit with the required information about the brand was also designed.

Website

Website

  • We designed a responsive website that spoke to multiple stakeholders (Schools, Parents and Students) and carefully balanced an intuitive UI with detailed content. Extensive infographics and imagery was designed for easy consumption of the content.
  • The website backend was equipped to handle student logins, download of exercise books and lesson plans.
  • A microsite framework was also developed which schools could customize and make a part of their website.

Marketing Collaterals

Marketing Collaterals

  • A sales kit, brochures, school onboarding kit and posters were designed in line with the brand philosophy, all inspired from origami.
  • The school onboarding kit consisted of flags, T-shirts and other merchandize that helped increase brand visibility on the school campus.