EdgeVerve Systems, a wholly owned subsidiary of Infosys, develops innovative software products and offers them on-premise or as cloud-hosted business platforms. EdgeVerve products and platforms are used by global corporations across industries such as financial services, insurance, retail and CPG, life sciences, manufacturing, and telecom.
EdgeVerve’s social media interactions were scattered and lacked the interaction frequency. This meant very little quality engagement and the brand was ultimately lost in the social noise.
To attract fresh talent EdgeVerve had 2 challenges – one that they were a start-up and second, the Infosys tag that was associated with them carried an image of a mammoth company which wasn’t as cool as the current day tech companies like the Facebooks and the LinkedIns. EdgeVerve wanted to soft sell that it was a cool place to work with a young and vibrant work culture. They also wanted to make a sales pitch presentation for their product AssistEdge, a customer service product for contact centres that delivers an integrated cross-channel experience.
We created a presentation that would resonate with the young IIT, IIM crowd who were looking to work in an environment that would provide them with the right kind of challenges and exceptional opportunities. A sales pitch presentation was also designed for AssitEdge.