Stylori is one of the top 5 online jewellery stores in India. With a pan-India presence, Stylori sells affordable gold and diamond jewellery, gold coins and loose diamonds.
With an increasing dependence on online shopping, Stylori was launched to cater to the everyday fashion needs of women. While there are only a few online jewellery stores in the market, there are many multi-brand websites selling jewellery. Many Indian users are still new to purchasing jewellery online and are sceptical about the same. The challenge was to create an online jewellery brand users would trust to buy diamonds and gold.
We worked with Stylori, right from their brand name, which incidentally is a word coined out of Style, Love, Stories. The e-store was developed to emulate the experience of a real world jeweler. Right from the user experience to the user interface, all of it carried the same motto. One MG created a unique 3D projection mapping experience to launch the site across 2 cities. We also promoted the brand across the web and social media to increase the foot fall on the site.