Texas Fiesta is a Tex-Mex restaurant based in Chennai serving more Texan than Mexican cuisine. The restaurant owners wanted to establish it as a fun-filled, family restaurant that offers a slice of the good old wild western life.
Chennai had very few Tex-Mex food joints which meant that people did not know much about the cuisine and so were also reluctant to try.
However, Chennai was more than familiar with the Wild West movies. Hence, we set out to build our communication around the theme of Wild West, right from their logo and print advertisements to in-restaurant promotions.