Collateral Design
Collateral Design
AIM For Seva is a Non-Profit Organisation in India founded by Swami Dayananda Saraswati in the year 2000 with a primary focus of making education and healthcare accessible to children in rural areas. Today it has a presence across 16 states in India through 127 projects centered around education, healthcare, community development, and sustainable living practices.
Aim for Seva came out with Annual Reports, as mandated for all NGOs, which communicated the work that had been done by the organization in the past year. For the current year, the NGO wanted their Annual Report to double up as a brochure which could be used to garner CSR funding from Corporates. However, their communication was perceived as being unstructured, hindering the funding process.
One MG rewrote and designed the Annual Report in a more structured, coherent and impactful manner. A presentation and brochure were also developed on the same lines.
