One of Chennai’s premier jewellery retailers, NAC was reputed for the trust their customers had in them. Some of their customers were second generation buyers of NAC.
NAC’s logo was 15 years old which posed 2 major problems. Firstly, customers were used to seeing the old logo and introducing a new logo might create confusion. Secondly, the newer and younger audiences did not relate to the existing logo. Our challenge was to find acceptance among both their current audience base which was very traditional and the younger audiences.
One MG sought to rethink the brand in a way that would make the brand look more progress and modern while connecting and appealing across age groups. We revamped their brand identity and website with this objective in mind. The new philosophy conveyed through the new brand tone was also communicated through social media.