NIA is Infosys’s answer to a question all global corporations across financial services, insurance, retail and CPG, life sciences, manufacturing and telecom have: How can big data make everyday processes more efficient? Equipped with big data analytics, machine learning, knowledge management and cognitive automation capabilities, Infosys NIA is an integrated artificial intelligence platform to integrate or build applications from scratch.
With the launch of IntelliCollect, NIA would help financial institutions strike a tender balance between debt collection and overall customer experiences/journeys. Powered by AI, IntelliCollect would make debt collection intelligent and customer experience delightful.
One MG realised that while AI and ML left any audience awestruck, it didn’t foster any reasons for them to engage or start conversations. When leveraged well, AI & ML can shift the paradigms of the smallest functions to create a big impact - something that Infosys NIA was already generating. To connect more meaningfully, we devised and implemented a product communication and launch strategy - with our LinkedIn and Twitter marketing expertise - anticipating every possible touchpoint of the product. By inciting aspiration across all these touchpoints, we generated better exposure for NIA & its product IntelliCollect.
As a product that would help banks reduce risks while ensuring/delivering customer delight, we believed IntelliCollect tapped into a vital, yet unaddressed, segment for financial institutions. To drive this message, encapsulate its proposition in one statement: ‘Alleviate Risks, Elevate Customer Experience’. Now banks and lending institutions wouldn’t have to perceive debt and customer delight as opposing forces, but as one cohesive goal instrumented by IntelliCollect.
This positioning was derived, strengthened and promoted across event and brand collaterals like product presentations, landing pages, emailers, direct mailers, while leveraging One MG’s social media marketing services to amplify Infosys NIA’s presence on channels like LinkedIn and Twitter, blog posts and launch events across the globe. To make its positioning more tangible - literally - we conceptualized a communication asset to drive (and amplify) conversations: the thaumatrope.
An effective tool for storytelling - especially when two narratives combine, the thaumatrope went on to integrate a digital product’s benefits into the real world. While transforming product demonstrations into memorable experiences at launch events across the globe, we digitized the thaumatrope presentation, to induce conversations, conversions and product awareness across all platforms.
