CURA healthcare is a fast growing, Radiographic Imaging Solutions provider. Offering a range of digital imaging solutions across India and abroad, CURA deals with products ranging from Digital Radiography Systems (DR), CT Scanners, MRI Systems, Mammography Systems, Bone Mineral Densitometers (BMD) and Imaging Software solutions.
CURA‘s competitors including GE, Siemens, and Philips have heavy marketing budgets and flood the market with periodic communication across all mediums. CURA, however, could not afford to spend the same amount of money but still had to remain on the Top of The Mind of a radiologist.
We created a unique communication campaign that targeted the pain points that the professionals faced but had learned to live with. The communication was designed to shock and awe the radiologist, thereby etching the CURA brand in their heads. Besides this campaign, we were involved in developing the marketing and positioning strategy, media planning and product promotions.