As a subsidiary of Infosys, EdgeVerve had cultivated a reputation for innovating top-line software products to address real-time issues across industries like financial services, insurance, retail & CPG, life sciences, manufacturing and telecom. With AssistEdge Discover, EdgeVerve Systems aspired to optimise process mining and improve accuracy of their Robotics Process automation (RPA) efforts. One MG was tasked with creating a product launch strategy and campaign that would highlight AssistEdge Discover's benefits for EdgeVerve Systems.
Across industries, building faultless and testable RPA mechanisms was often unfruitful. On the other hand, EdgeVerve Systems' AssistEdge Discover offered flawless and reliable automation software - the key to unlocking operational efficiency for businesses. With subpar automation process mapping, chasms of data would go uncaptured - leaving gaps or holes in the processes mapped. This led us to our next epiphany - what if AssistEdge Discover's product communication strategy highlighted the opportunities that would go unmissed, thanks to its flawless RPA mechanism?
AssistEdge Discover's communication design philosophy was conceptualised with concentric lines, led by the question - 'Is your Automatic Process Mapping getting hypnotic?'. While empathising with frustration of unyielding process mapping, this product launch campaign used concentric lines with holes to connote gaps in current processes of industries like Telecom, Automotive and BFSI. Thanks to this versatile visual, this campaign’s communication strategy was extended to spotlight industry-specific concerns while adapting to a variety of content formats across EdgeVerve Systems' website, blog, offline event collaterals, and social media platforms like LinkedIn, Twitter and YouTube.
